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The World

08 Apr, 2014

Charge Up! Full Battery in 30 Seconds

Does your stomach drop when your phone hits the red? In our hyper-connected world, charging your phone is like the ticking time bomb in the back of your head every day. Will I run out of juice? Ever book it to save your phone as if you were trying to save the world, only to have to wait impatiently as...

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08 Apr, 2014

The Boondocks Season 4 Preview

The brilliant satirical cultural cartoon, The Boondocks is back this April 21st with its 4th & final season! Undeniably one of the classics of Cartoon Network, fans wonder if with the ousting of Aaron Mcgruder, the boundary pushing visionary behind this series, the show will still maintain its edge and integrity as well as humor.  Aaron Mcgruder tweeted back in...

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07 Apr, 2014

Product Review: Shwood x Pendleton Collaboration

Shwood, a premium sunglasses manufacturer based in Oregon, teamed up with formidable local business, Pendleton to deliver an exclusive 1000-piece collaboration in 2013. Both companies focus on quality, Shwood bringing its handcrafted sustainable and natural wood frames to the table and Pendleton following up with a finely-detailed laser engraved Chief Joseph pattern on both walnut and rich cherry wood styles....

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07 Apr, 2014

Talk Back Boston with Mayor Marty Walsh

This past Saturday on April 5th at the Reggie Lewis Center, a community center in the heart of Boston, Superego participated in sponsoring a youth platform, Talk Back Boston to bring dialogue and discourse to the Creative Economy with the Mayor, Marty Walsh and an all-star panel of creatives from Michael Monestime of the Institute of Contemporary Art and Dan Natola,...

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07 Apr, 2014

Weekly Dose of Art: “The Persistence of Memory” by Salvador Dalí

When: 1931 Where: Catalonia, Spain If you’ve been a worldly citizen anytime in the past century then you’ve probably come across these melted clocks or at least heard the name Salvador Dalí. Hell, even Kanye mentions him in Mercy with “Now the whole party is melted like Dalí” This is him: Now look at the painting at the top. If...

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07 Apr, 2014

Paper Microscope

    Remember when you were back in Chemistry lab and you were handed a microscope? This heavy, bulky thing was the Batman symbol of scientists, and looked really intense, and took the whole semester to figure out. Plus, the teacher was really anal about not dropping them (you would be too if you paid $1000 for each).   A...

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05 Apr, 2014

NBA Green Week x Bionic Yarn

The NBA is celebrating Green Week, running until next Thursday to bring awareness to sustainable initiatives. This year they have programming set up and events as well as teaming up with Pharrell and Bionic Yarn to release commemoritive T-shirts. Pharrell is really making moves with Bionic Yarn and pushing sustainability into the forefront of culture!  

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05 Apr, 2014

Paul George Unlimited Range

This highlight hasn't been getting much promotion through the NBA. Probably because they don't want this to become acceptable behavior. Paul George calmly let's his defender know that his range is unlimited as he essentially shoots from half-court with a brand new shot clock... I imagine a few players like Durant, Lebron and even Gerald Green have this kind of...

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05 Apr, 2014

BAPE x Peanuts Collection

On April 26th, the BAPE x Peanuts Collection will become available. Exclusive items will be in the BAPE Galllery in Kyoto. Check out some of our favorite pieces below:

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04 Apr, 2014

15 Beautiful Products That Are Terribly Designed

Katerina Kamprani is a designer and an artist. In this series called "The Uncomfortable", she has put together a collection of beautiful and familiar objects that somehow have a hilarious fault to them! A designer and architect from Athens, Kamprani renders these images using 3D software to create these disasterpieces! This just goes to show that functionality is prime, like...

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04 Apr, 2014

Hot or Not: Zara Rips Off Supreme

Whether this was part of some April Fools joke or not, Zara has played off of Supreme's infamous box logo which ironically is also ripped off! It's a funny game we play in streetwear of dialogue through product. What do you think of the Surprise Tee from Zara? A super small batch has already sold out on their site for...

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