What is the secret to life according to Steve Jobs? Let's take a look back at some footage of Steve when we was at NeXT on the birthday of Apple Inc to see just where his head was at. "The minute that you understand that you can poke life and actually something will, you know if you push in, something...
We all know Google wants to step into the augmented reality space with the advent of glass but Google Maps has just taken it a step further, bringing you the Pokemon Challenge. Although this is part of Google's April fools campaign, you can seriously catch Pokemon with the latest Google Maps app, the job however, is not real.
In honor of the launch of their Springblade shoe in Korea, Adidas built what they call the Innovation Lab. Now this isn’t simply your chemistry lab from high school (aka where you used your Bunsen Burner to see which pens burned faster), but rather it’s a specially designed 3 piece gallery. The first section allows the visitor to explore the...
A $4.8 million study called the Maritime Unmanned Navigation through Intelligence in Networks (MUNIN) done by the European Union is teaming up with Rolls Royce, the jet engine manufacturer, not to be confused with the maker of phantoms to envision ships that are faster, cheaper to operate, and have a smaller carbon footprint. These are in simulation now in Norway. ...
It seems that all we hear about Russia is their military aggressiveness, vodka binges, and these teenagers that all believe they’re Spiderman. Honestly, Spiderman wouldn’t have the balls to do half the shit these kids do. Maybe they were told “to reach for the stars” and that’s what they’re doing. Or maybe they’re trying to get to heaven early. Either...
DZA leaks a new joint off of his Dream.Zone.Achieve project that he's dropping tomorrow. He gets the help of Joey Bada$$ on this one and they both go in, as expected. The raw instrumental sample and 50 cent voice sample on the hook makes this sound so New York. I love this collab; two of the most underrated rappers from...
When: 1509-1510 Where: Vatican City While you may not immediately recognize the people here, their names, such as Plato and Aristotle, might be familiar. This depiction of philosophers is like the Renaissance version of a New York Summer Jam. Imagine Jay-Z bringing the Rocafella roster, Kanye bringing GOOD Music, and then Kendrick’s TDE crew drops by. The position of the...
At Superego, we’re pretty adamant about sustainability and so are the brands we carry. It only makes sense that we highlight all the awesome innovations that answer questions such as “WTF do we do with plastic bottles?” The answer: OHOO. It’s a container made from an edible algae membrane that can hold liquid. It sort of looks like flubber, if...
I first came across Ambro when he took over a cypher in Boston unannounced. He has a captivating delivery and is really coming into his own sound. The single "Doing Me" is the first look at what's to come from Ambro's upcoming project Something For Everyone. Stay tuned as we bring you more from Ambro. "No I'm not invincible I...
Talk about next level gaming. This is like Grand Theft Auto on crack. Free-roaming gameplay, the ability to hack peoples devices and your environment, online multiplayer, stunning graphics. The people at Ubisoft are really trying to change the game with Watch Dogs and it's looking like the next generation of gaming is very promising. Be on the look out for...
The influence of art is fairly overlooked. We’ll admit, as young kids we never saw the value of art class in school and never really appreciated that side of creativity. Probably because we are the children of immigrants, who always busted their asses at work and pushed us to excel in other subjects to make sure we were set for...
Ignore the fact that this kid speaks well beyond his 14-years of age and has a striking resemblance to the villain from Kick-Ass. Suvir Mirchandani has found a way for the government and you to save over $234 million in ink and paper by simply switching from Times New Roman to Garamond, a lighter font. This is a great reminder that...
