10. Polo - The man on the horse is a favorite for many rappers. Polo in hip-hop dates back to the Lo Life days, where the polo section of stores were ransacked and worn in the streets. Later, Kanye showed rappers it was cool to wear polo in a preppy way; you don’t always have to thug it out. “Yellow...
The Asian streetwear brand, STAYREAL which houses the clothing lines ROCKCOCO and CROXXBONES is helping you recycle your wardrobe and give to the less fortunate. They already know you want to grab some pieces from their new Winter Collection so they've teamed up with charitable organizations such as the Eden Social Welfare Foundation in Taiwan and the Salvation Army in...
The Asian streetwear brand, STAYREAL which houses the clothing lines ROCKCOCO and CROXXBONES is helping you recycle your wardrobe and give to the less fortunate. They already know you want to grab some pieces from their new Winter Collection so they've teamed up with charitable organizations such as the Eden Social Welfare Foundation in Taiwan and the Salvation Army in...
SneakerSocial is the brainchild of Nick Harris and Tyler Blake. The first time Superego linked with SneakerSocial was when Tyler, known to the sneaker community as TBlake, invited us to promo some of our gear at a sneaker conventions he held at the Villa Victoria Center for the Arts in Boston. TBlake of SneakerSocial with Johnny Cupcakes The SneakerSocial duo...
Shwood, a premium sunglasses manufacturer based in Oregon, teamed up with formidable local business, Pendleton to deliver an exclusive 1000-piece collaboration in 2013. Both companies focus on quality, Shwood bringing its handcrafted sustainable and natural wood frames to the table and Pendleton following up with a finely-detailed laser engraved Chief Joseph pattern on both walnut and rich cherry wood styles....
The NBA is celebrating Green Week, running until next Thursday to bring awareness to sustainable initiatives. This year they have programming set up and events as well as teaming up with Pharrell and Bionic Yarn to release commemoritive T-shirts. Pharrell is really making moves with Bionic Yarn and pushing sustainability into the forefront of culture!
On April 26th, the BAPE x Peanuts Collection will become available. Exclusive items will be in the BAPE Galllery in Kyoto. Check out some of our favorite pieces below:
Whether this was part of some April Fools joke or not, Zara has played off of Supreme's infamous box logo which ironically is also ripped off! It's a funny game we play in streetwear of dialogue through product. What do you think of the Surprise Tee from Zara? A super small batch has already sold out on their site for...
What's flyer than an air plane? Sneakers inspired by the style and design of reputable airlines! Art Director, Marco Lemcke envisions seven collaboration pieces between Nike and Airline Companies. Check them out below: Submitted by @BrooklynSnC via #CFADC
The innovative shoe company TOMS is using their distribution channels and brand to create avenues of economic empowerment in Haiti, a country with a high level of unemployment. The Haiti Artist Collective commissions local artists to create limited edition shoes, turning TOMS Shoes into a canvas for expression, opportunity and culture! Each pair is individually hand-painted. Check out the full...
As a fan of hip-hop, you’ve probably seen the bandana countless times, on Tupac, Game, and Juelz Santana. Even Snoop wears his on the left side. Over time, the traditional gang bandana look transformed into hipster scarfs, a look most of the streetwear kids didn't embrace. But what if those same scarves could be used to protect you? ...
In honor of the launch of their Springblade shoe in Korea, Adidas built what they call the Innovation Lab. Now this isn’t simply your chemistry lab from high school (aka where you used your Bunsen Burner to see which pens burned faster), but rather it’s a specially designed 3 piece gallery. The first section allows the visitor to explore the...
