It's happening! Sustainability is taking center stage whether you know it or not, and although we believe in the wide-spread usage of hemp, Bionic Yarn is doing great things in the world of fashion with the clout that Pharrell brings by backing their cause. By taking recycled plastic and now even sea debris and pushing it into a thin filament...
The Nike Lebron 11 Elite Hero is the latest upgrade to the latest Lebron 11 silhouette. As Lebron heads to the playoffs, the team at Nike made some further tweaks, opting for a lower cut for a full range of motion and a Hyperposite exoskeleton. The shoe also features Flywire cables an a Lunarlon and Nike Zoom combo for cushioning....
Sneaker entrepreneur Tyler Blake, known to some online as TBlake, is putting New England on the map by hosting the largest sneaker convention ever in Gilette Stadium through his new venture, SneakerSocial. In the mix will be some local lifestyle retailers AWOL, Concepts, Johnny Cupcakes and Karmaloop as well as footwear sponsors Saucony among other participants. Guests will have the...
Don’t you just hate the feeling of always missing out on the limited pairs of those $90,000 Yeezy/Jordans/Drakes? Well hate no more, because soon you’ll be able to print your own - and we’re not talking Chinatown rip offs. The company Recreus has taken the liberty of being the first to try to print shoes via a 3D printer....
Traditionally, the watches we wear have a standard format: the numbers surround the hands in the middle like henchmen in a kung-fu movie. But what happens when you flip it inside out? Don’t worry you don’t have to answer because the Nadir watch already did. The watch rearranges the design of the watch to have the numbers on the inside with...
Superego's name is a play on the famous psychology concept. Throughout the history, the winners in streetwear have always made a mark with their products by selecting timeless brand names, words that stick in your mind and eventually become a part of language and culture. A lifestyle. 'A Bathing Ape' was inspired by the classic Planet of the Apes movies....
Supreme just released it's 20th Anniversary Championship Tee. It highlights what Supreme would consider it's "Championship Years". The top is now available online and in select cities.
If you’ve seen Wolf Of Wall Street, then you’d know how corporate life can get with all that drug use. Even though the movie showed all the brokers openly abusing coke and pills like it was a requirement on their resume, the reality of it was a bit more subtle. Imagine if the Wolves combined their corporate fashion with function,...
Maharishi has been a Superego favorite for a long-time: offering "Pacifist Military" inspiration on sustainable fabrics and technology, Maharishi blends clean and minimalistic style with high-grade technical design. The Camo Luna is one of their iconic prints and they've teamed up with G-Shock to release limited watches featuring it. Check out part II of a three part installment of creative...
The iconic silhouette of the Air Max has changed the sneaker landscape over and over again. From the Air Max 90's to the Air Max 360 and most recently the Air Max Lunar, the tradition continues. First introduced in March 26, 1987 as the Air Max 1, creator Tinker Hatfield and then designer now-CEO Mark Parker are commemorating with the release of...
The Scandinavian brand has been a favorite of Superego for a long time. Since it's inception in 2010, A Question Of has been making sustainable style a simple choice through clean and minimalistic design. Known for their use of organic materials and quality across the board, it may just be a question of whether you have enough euros to don...
Nike's Kevin Durant sneakers have been flying off shelves across America. Kids and adults alike are in love with the sneakers, and for good reason. The new KD sneakers are not your typical basketball sneakers; they are much lower than the average basketball shoe (almost like running shoes) and the seemingly twisted tongue gives the shoe a nice look. As...
