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The World

26 Mar, 2014

Facebook Buys Matrix Machine for $2 Billion

After blowing a cool $19 billion on WhatsApp, Facebook just purchased the Oculus Rift company for $2 billion. The Oculus Rift is a fully immersive virtual reality headset. In 2012, the Oculus team went after a Kickstarter campaign to raise $250,000 to bring their product to life.... They ended up surpassing that in a day and then raking in almost...

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25 Mar, 2014

A Genius Leaves the Hood: The Unauthorized Story of Jay-Z

Moguldum Studios has just released a teaser for their new documentary "A Genius Leaves the Hood: The Unauthorized Story of Jay-Z".  It's an interesting perspective on the rapper turned mogul, as it paints him in a sort of negative light.  The documentary seems to claim that Jay-Z really only cares about personal wealth and doesn't really care about his community,...

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24 Mar, 2014

YMCMB vs The ROC : The Beef History

If you haven't been paying close attention to rap music for the past few years you may have missed all the subtle jabs that Young Money has been throwing at "The Throne".  You may have also missed the return shots thrown back to YMCMB by Jay-Z and Kanye.  So we did you the favor of mapping out the history of...

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18 Mar, 2014

The "I" of the Beholder

Education pioneer and Roeper School co-founder Annemarie Roeper explores the nature of identity and self in her book “I” of the Beholder. In it she put words to the vastness and mystery of our outer and inner world. In her book are the blueprints that resonate with Superego’s brand mission: “We strive to carve out a place that is known,...

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13 Mar, 2014

Boston's #GotBars Cypher

Last month in Boston, we participated in the GotBars? Cypher showcasing the rap talent from the city. Here's some footage of Latrell James, Koma and Mr. Fritz goin in on the mic. Does Boston got bars? Let us know in the comments.

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12 Mar, 2014

Vans "Hemp Pack"

The Vans shoe company has just made a hemp line of their Sk8-hi, Era and Madero silos available at their site. The double-stitched hemp gives the shoes a durable look. Vans isn't the first shoe company to embrace sustainability, but we're glad they're taking the step forward. If you're passionate about leaving a smaller carbon footprint on the world, also...

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11 Mar, 2014

Between Two Ferns w/ Zach Galifianakis: President Barack Obama

  If you're not familiar with Between Two Ferns, it is a comedic interview series in which Zach G talks and exchanges clever insults with others celebrities (in this case the President of the United States).  It's kind of awesome to have a President that is down to earth and willing to make appearances like this one.  Of course there...

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11 Mar, 2014

Fake it til you Make it

You've probably heard the saying before. Well, when it comes to money, the Zimbabwe 100-trillion-dollar note takes the cake. In 2008 the Zimbabwe government decided to turn up and add a few zeros to their economy by just going ahead and printing some new money. Ka-ching, straight to the bank. The introduction of all this "money" out of thin air...

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11 Mar, 2014

Billionaire Boys & Girls Club

What do billionaires all have in common? They smile for the camera. But if you can't tell a billion dollar smile from a regular one (you actually can't), a complete list of the world's billionaires is just a click away. Say, "CHEEEEEESE" At a glance, Bill Gates reigns supreme at #1 with a solid $76 billion net worth at age...

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08 Mar, 2014

The Ghost Group

The burgeoning Marijuana industry is sure to bring innovators and entrepreneurs out of the wood works and your local friendly neighborhood drug dealers out of the underground. As the legalization ripples from state to state across the nation, the industry will see new players and new money. One such company is The Ghost Group, the venture capital firm and Marijuana...

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06 Mar, 2014

The Bitcoin Mystery Man: Satoshi Nakamoto

Bitcoin is the world's first digital currency. Totally existing in the world of computer code. You can now transfer and store an accepted form of exchange without paying bank fees and going through guys in suits. It's also a virtually untraceable transaction, making international exchange as easy as sending an email.   Due to its nature, Bitcoin was adopted by...

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