Thought you were smart in your smart car? The Volkswagen XL1 is banned in the US because it gets 300 miles to the gallon and that would be bad for business as usual. The tank is only 2.6 gallons so that your fuel doesn't get old in the tank. If it had a 18 gallon tank like most cars in...
Thought you were smart in your smart car? The Volkswagen XL1 is banned in the US because it gets 300 miles to the gallon and that would be bad for business as usual. The tank is only 2.6 gallons so that your fuel doesn't get old in the tank. If it had a 18 gallon tank like most cars in...
The Asian streetwear brand, STAYREAL which houses the clothing lines ROCKCOCO and CROXXBONES is helping you recycle your wardrobe and give to the less fortunate. They already know you want to grab some pieces from their new Winter Collection so they've teamed up with charitable organizations such as the Eden Social Welfare Foundation in Taiwan and the Salvation Army in...
The Asian streetwear brand, STAYREAL which houses the clothing lines ROCKCOCO and CROXXBONES is helping you recycle your wardrobe and give to the less fortunate. They already know you want to grab some pieces from their new Winter Collection so they've teamed up with charitable organizations such as the Eden Social Welfare Foundation in Taiwan and the Salvation Army in...
Along with the residential complexes being built in the Atlantic Yard by the Barclays Center, a new initiative to create the nations biggest green roof is underway. Interestingly enough, the money will come from foreign sources with the Forest City Ratner Companies (FCRC) and Shanghai-based Greenland Group Co. (Greenland) building this out over the next 9 months. This is in an...
This past Saturday on April 5th at the Reggie Lewis Center, a community center in the heart of Boston, Superego participated in sponsoring a youth platform, Talk Back Boston to bring dialogue and discourse to the Creative Economy with the Mayor, Marty Walsh and an all-star panel of creatives from Michael Monestime of the Institute of Contemporary Art and Dan Natola,...
The NBA is celebrating Green Week, running until next Thursday to bring awareness to sustainable initiatives. This year they have programming set up and events as well as teaming up with Pharrell and Bionic Yarn to release commemoritive T-shirts. Pharrell is really making moves with Bionic Yarn and pushing sustainability into the forefront of culture!
The innovative shoe company TOMS is using their distribution channels and brand to create avenues of economic empowerment in Haiti, a country with a high level of unemployment. The Haiti Artist Collective commissions local artists to create limited edition shoes, turning TOMS Shoes into a canvas for expression, opportunity and culture! Each pair is individually hand-painted. Check out the full...
At Superego, we’re pretty adamant about sustainability and so are the brands we carry. It only makes sense that we highlight all the awesome innovations that answer questions such as “WTF do we do with plastic bottles?” The answer: OHOO. It’s a container made from an edible algae membrane that can hold liquid. It sort of looks like flubber, if...
