SneakerSocial is the brainchild of Nick Harris and Tyler Blake. The first time Superego linked with SneakerSocial was when Tyler, known to the sneaker community as TBlake, invited us to promo some of our gear at a sneaker conventions he held at the Villa Victoria Center for the Arts in Boston. TBlake of SneakerSocial with Johnny Cupcakes The SneakerSocial duo...
This past Saturday on April 5th at the Reggie Lewis Center, a community center in the heart of Boston, Superego participated in sponsoring a youth platform, Talk Back Boston to bring dialogue and discourse to the Creative Economy with the Mayor, Marty Walsh and an all-star panel of creatives from Michael Monestime of the Institute of Contemporary Art and Dan Natola,...
Matt Narks is a songwriter but every once in a while he likes to remind his listeners that he has straight BARS, an appreciation for wordplay and punchlines. "I aint braggin but got shooters on the roster kid, tryna get my group homes like a foster kid"
Sneaker entrepreneur Tyler Blake, known to some online as TBlake, is putting New England on the map by hosting the largest sneaker convention ever in Gilette Stadium through his new venture, SneakerSocial. In the mix will be some local lifestyle retailers AWOL, Concepts, Johnny Cupcakes and Karmaloop as well as footwear sponsors Saucony among other participants. Guests will have the...
Last night, Hot Music Pro held its inaugural producer competition in Boston upstairs at the Middle East Lounge. Hosted by Latrell James, 12 producers went head-to-head with their reggae inspired remixes and mashups in front of a panel of three judges with musical backgrounds and industry experience as well as a vibrant audience. Participants included Evilldewer, H Brookz, Dan Mac,...
It's always a soulful collaboration when Matt Narks and eROC come together to release new music. In this track they peel back the layers of a relationship and look at how commitment can get under your skin over Lauren Hill sample. "I'm wiley coyote just know I never fall in love with a bird / but I'm the road runner...
Last month in Boston, we participated in the GotBars? Cypher showcasing the rap talent from the city. Here's some footage of Latrell James, Koma and Mr. Fritz goin in on the mic. Does Boston got bars? Let us know in the comments.
We connected with Chox-Mak through perpetual hustler Dj YRS Jerzy. Chox-Mak gives us a sample of what's to come on his up-coming project Balance with a nod to Superego in this track, "Ego". Stay tuned as we bring you more from the best out of Jacksonville and make sure to keep your eyes peeled for an ode to the timeless...
We all know rapper Curren$y comes off the bench for the Miami Heat under the pseudonym Udonis Haslem, and that Lebron James is the Drake of the NBA. Since the dawn of time, rappers have wanted to be ball players and ball players, rappers, but here’s the Top 10 rap artists who have already (secretly) crossed-over on to the hardwood....
What makes a great rap name? Are there any rules to making a rap name? From "OJ da Juiceman" to "Kendrick Lamar" - a rapper's name can determine how we as consumers and listeners first judge and view an artist. I did some careful research on rap names and determined what makes the perfect rap name; BUT FIRST let's take...
In the heart of the Bean at the Got Sole 1981 boutique, a lifestyle staple on Blue Hill Ave, Superego was a sponsor of the Got Bars? Cypher alongside EShimmyCombs, The Winner’s Circle, HitP Music Blog and Fronto King Life. Headlining the cypher were up-and-comers recently highlighted by XXL on the Boston scene, Mr. Fritz and Catch Wreck, alongside Edward...
Welcome to the Colosseum of streetwear: AGENDA. While athletes compete at the Olympics, the streetwear giants contend here. The tradeshow is a mecca where retail buyers connect with brands that show off their upcoming seasons. This year in Las Vegas felt like the hip hop Grammys. The Reebok Classic booth, not only included a fully functioning barbershop, but also had...
