SneakerSocial is the brainchild of Nick Harris and Tyler Blake. The first time Superego linked with SneakerSocial was when Tyler, known to the sneaker community as TBlake, invited us to promo some of our gear at a sneaker conventions he held at the Villa Victoria Center for the Arts in Boston. TBlake of SneakerSocial with Johnny Cupcakes The SneakerSocial duo...
We all know Google wants to step into the augmented reality space with the advent of glass but Google Maps has just taken it a step further, bringing you the Pokemon Challenge. Although this is part of Google's April fools campaign, you can seriously catch Pokemon with the latest Google Maps app, the job however, is not real.
Sneaker entrepreneur Tyler Blake, known to some online as TBlake, is putting New England on the map by hosting the largest sneaker convention ever in Gilette Stadium through his new venture, SneakerSocial. In the mix will be some local lifestyle retailers AWOL, Concepts, Johnny Cupcakes and Karmaloop as well as footwear sponsors Saucony among other participants. Guests will have the...
The Internet is like a giant collage we all work on together. Every once in a while a spark of creativity taps into the collective consciousness of the world wide web. Leesa Allmond knows all about that when she decided to pair two cultural icons together, mashing Frank Underwood scenes with Drizzy Drake lyrics. At Superego, we support making something...
You've probably heard the saying before. Well, when it comes to money, the Zimbabwe 100-trillion-dollar note takes the cake. In 2008 the Zimbabwe government decided to turn up and add a few zeros to their economy by just going ahead and printing some new money. Ka-ching, straight to the bank. The introduction of all this "money" out of thin air...
What do billionaires all have in common? They smile for the camera. But if you can't tell a billion dollar smile from a regular one (you actually can't), a complete list of the world's billionaires is just a click away. Say, "CHEEEEEESE" At a glance, Bill Gates reigns supreme at #1 with a solid $76 billion net worth at age...
The burgeoning Marijuana industry is sure to bring innovators and entrepreneurs out of the wood works and your local friendly neighborhood drug dealers out of the underground. As the legalization ripples from state to state across the nation, the industry will see new players and new money. One such company is The Ghost Group, the venture capital firm and Marijuana...
Call of Duty fanatics know that UAV's are unmanned aerial vehicle, what they might be surprised to hear is that Facebook has plans of deploying this worldwide in an attempt to bring Internet global. These drones are solar powered and fly at near-orbital heights without needing to land for five years. They could be used to broadcast the internet to the...
Bitcoin is the world's first digital currency. Totally existing in the world of computer code. You can now transfer and store an accepted form of exchange without paying bank fees and going through guys in suits. It's also a virtually untraceable transaction, making international exchange as easy as sending an email. Due to its nature, Bitcoin was adopted by...
What makes a great rap name? Are there any rules to making a rap name? From "OJ da Juiceman" to "Kendrick Lamar" - a rapper's name can determine how we as consumers and listeners first judge and view an artist. I did some careful research on rap names and determined what makes the perfect rap name; BUT FIRST let's take...
Hip-Hop is a part of the American cultural fabric. What you might not have known is that legendary businessman and investor, Ben Horowitz, the man behind some of the digital age's greatest successes: Facebook, Foursquare, GitHub, Pinterest, and Twitter not only applies rap lyrics to his life but has actually had dreams of the big stage himself growing up. With his book The Hard Thing About Hard...
Whether you applaud Steve Stoute as a branding maven or question the cultural sensitivity in his business deals. You cannot deny his impact. The man who put words behind a daring vision of hip-hop in his book "The Tanning of America" and the founder of the new-age ad agency Translation has his hand in all of it. The one who...
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